Evaluation of a company Essay Example | Topics and Well Written Essays - 1750 words - 1

Evaluation of a company - Essay Example The Coca-Cola Company is a multinational beverage firm, and manufacturer, marketer, and retailer of non-alcoholic beverage drink and syrups. The company has a headquarter in Atlanta, Georgia. The company is popular for its Coca-Cola product that a pharmacist John Stith Pemberto invented in 1886 in Columbus, Georgia. Asa Griggs Candler bought the formula from Permberto in 1889 and built-in The Coca-Cola Company in 1892. The company runs a business distribution arrangement, which dates back to 1889 where the company produces a syrup concentrate and sell it to various bottlers all over the world. The company owns Coca-Coca Refreshments, a bottler in North America. It exists in more 200 nations and sells over 50 billion drink servings of various types every single day. The spin-off of the bottling operations belonging to Coca Cola in Brazil and Philippines in 2013 affected negatively the profits of Coca Cola as it slowed sales growth. Apart from the spin-off, the continuing global macroeconomic problems in many markets have also led to the reduction of profits. In addition, the weakness in sales in North America, the largest market for Coca-Cola has led to slow growth of profits. Global sales rose in volume by 2 percent in 2013 as related to 4% of 2012. The global last quarter sales in 2013 rose by 1%, which was below the expected level of 3%. As a consequently of reduction in the sales, Coke’s shares reduced by 3.8%. A share was sold by $37.47 in 2013. Revenue reduced by 3.6% to 11.04 billion U.S dollars. Therefore, revenue for 2013 was lower than that of 2012, which was 11.46 billion U.S dollars. Drink sales reduced by 1% in North America. The income statement shows the impacts of the three issues earlier mentioned. PepsiCo is the main rival of Coca-Cola in the soft drink industry. PepsiCo is second to Coca-Cola. It outsells Coca-Cola in certain markets. RC Cola